LEADERSHIP
leadership
with purpose
Great hospitality begins with great leadership.
True North Hospitality Group is led by experienced hospitality entrepreneurs and operators who believe leadership in not about authority– it’s about responsibility.
Together, our leadership team brings expertise across operations, finance, marketing, technology, human resources, and hospitality development. United by a shared commitment to people-first leadership, we work to create memorable experiences for guests, meaningful opportunities for team members, and lasting value for our partners.
Our Leadership Team
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Justin Dalenberg
Chief Executive Officer
Justin Dalenberg is a hospitality entrepreneur, operator, and visonary leader with more than two decades of experience building businesses, developing people, and creating exceptional guest experiences.
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Shelby Oberstaedt
President & Chief Operating Officer
Shelby Oberstaedt is the operational leader behind many of the systems, processes, and disciplines that have fueled the growth of Mission Restaurant Group and True North Hospitality.
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Jason Wells
Vice President of Operations & Technology
Jason Wells brings more than twenty years of hospitality experience and a passion for building systems that empower people and improve performance.
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Julie Zurawka
Vice President of Marketing
Julie Zurawka is a strategic hospitality leader with more than twenty years of experience building brands, driving growth, and creating meaningful guest connections.
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Angela Smith
Director of Finance & Accounting
Angela Smith brings a unique blend of entrepreneurial experience, financial expertise, and operational insight to True North Hospitality.
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Lacee Schilling
Director of Human Resources
Lacee Schilling is passionate about creating workplaces where people feel supported, valued, and empowered to grow.
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Keith Martin
Director of Special Projects
Keith Martin brings a unique combination of operational versatility, technical expertise, and genuine hospitality to True North Hospitality.
Our leadership philosophy
At True North Hospitality, leadership starts with people.
We believe great businesses are built by investing in teams, creating authentic guest experiences, and operating with integrity. Every decision we make is guided by our commitment to hospitality, accountability, continuous improvement, and long-term partnership.